5 November 2025 12:17

Shein opens first store in Paris as scandal and criticism mount


Chinese ultra fast-fashion giant Shein on Wednesday opened its first-ever physical store inside Paris’s BHV department store. The brand’s rock-bottom prices and opaque supply chains have long been criticised for their environmental and human costs – while a recent scandal over child-sex-themed dolls sold on its website has added to the controversy.

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